Privacy Policy

Who we are

Lantern Leads helps funeral homes follow up people who filled out a Facebook lead form — by text (SMS), from the home’s name.

The person responsible for this information (the controller) is Albert Chang, doing business as Albert Chang Consulting (product name Lantern Leads).

Mailing address: 169 Neptune, Irvine, CA 92618. Contact: hello@getlanternleads.com.

Who this covers

This policy covers two groups of people.

• Funeral-home staff — anyone who creates a Lantern Leads account and uses the shared inbox, follow-up messages, or settings.
• Leads — people who submitted the funeral home’s Facebook lead form and agreed to be texted.

If you are a family who received a text, the funeral home you inquired with is using Lantern Leads to follow up. You can reply STOP at any time.

What we collect

Staff and the funeral home

When someone at the home signs up or sets up Lantern Leads, we collect:

• Staff account details — name, work email, and password
• Funeral-home display name, timezone, and optional booking link
• Business profile used for SMS registration — legal business name, optional doing-business-as, address, website, tax ID, and a contact we can reach
• Stripe payment records for the monthly subscription — we keep subscription status and Stripe customer identifiers; we do not store full card numbers
• Facebook Page tokens and the Page / lead-form connection needed to receive form submissions
• Follow-up message (cadence) copy and the shared inbox
• Staff alert preferences and the cell number used for those alerts

Leads

From the Facebook lead form and the text thread, we collect:

• Name
• Mobile / cell number
• Answers typed on the form
• SMS consent — that they agreed to be texted
• The text thread
• Follow-up status (for example: new, waiting on you, booked, or stopped)

We do not collect a lead’s email in this version of the product.

Technical logs

We keep ordinary technical logs — sign-in, send success or failure, and error traces — so we can run the service and fix problems.

How we use it

We use this information to run the funeral home’s account, register the home for texting, receive Facebook lead-form people, send the follow-up the home wrote, and process the monthly subscription.

Staff can get a text alert only for these events:

• A new lead arrived
• A lead replied
• Texting approval needs a fix (A2P)
• A lead replied and nobody on staff answered for about two hours during daytime
• The follow-up cadence ended and the lead was not booked — once per lead

We do not use lead lists for our own marketing.

Who we share with

We share only what is needed to run the service.

• The funeral home — staff at that home see the leads and threads for their home
• Meta — so we can receive the Facebook lead form the home connected
• Twilio — so we can send and receive texts
• Stripe — so we can charge the monthly subscription
• Our host and database — so the app and records stay online

We do not sell leads or lead lists.

Mobile opt-in information and cell / mobile numbers will not be shared or sold to third parties, affiliates, or lead generators for their marketing.

Texts, consent, STOP, HELP, and quiet hours

We only text people who submitted a Facebook lead form with a cell number and permission to be texted.

• Reply STOP to opt out. STOP is forever for that number at that home.
• Reply HELP for a short help message.
• Message frequency varies. Message and data rates may apply.
• Automatic texts send only during quiet hours, 9:00 AM–7:00 PM in the funeral home’s timezone.

Staff can also stop texts on a thread from the inbox.

Deletion and retention

To ask us to delete an account, a funeral home’s records, or a lead’s information, email hello@getlanternleads.com. We will delete or de-identify what we reasonably can. The funeral home may still keep its own copies.

We keep information while the funeral home has an account, and as long as we need it to send texts, show the inbox, bill the subscription, and meet legal or carrier requirements. After a home closes their account, we delete or de-identify records within a reasonable time unless we must keep a limited copy — for example, a billing record.

Children

Lantern Leads is for funeral homes following up adults about pre-need services. We do not knowingly collect information from children under 18. If you believe we have, email hello@getlanternleads.com and we will delete it.

Security

We use ordinary safeguards — encrypted connections, hashed passwords, and access limited to that home’s staff. No internet service is perfectly secure.

Changes

If we change this policy, we will update the “Last updated” date on this page. The current policy always lives at https://getlanternleads.com/privacy.

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